Client: Y. Chroma
About the case
Y Chroma is a Lisbon based menswear brand, producing and distributing high-end menswear primarily to the US market.
Rooted in the surf and skate culture of Portugal, Y Chroma is a brand that sets to reinvent the mid-life man that feels forgotten and disappears in the midst of grey suits and business cards.
Y Chroma launched its first collection in early 2023 and formed a partnership with Addtal Media to grow the brand fast in April of 2023.
What we did
Meta Ads
Email Marketing
Result
Since launching campaigns and building the flows, we quickly reached a scalable point of return on ad spend of around 300%, which allowed us to scale the budget to acquire new customers.
Within 3,5 months we had reached our first milestone of $50k revenue in a single month. The brand started getting more notoriety and publicity in various media and the paid performance benefitted from the momentum of the brand.
Following a clear scaling plan and continuously reaching roas targets, the brand had it´s first $100k month just 8 months after launching paid performance campaigns.
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Info
Addtal Media is a remotely operated agency assisting international e-commerce companies with their growth.